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Sweat is the story of hardworking people that find themselves in a difficult situation. Losing their jobs, putting so much effort into a company for so many years and ended up seeing their effort go up in smoke. The choice of the orange color is based on the warm nature of work, and the mood inside the factory. The bottle represents the people of reading Pennsylvania, who spend most of their time at the bar after a long day at work. The sweat on the bottle is the result of the dedication and hard work of the workers. The smoke represents the frustration, breakdown and all other emotions the workers felt after they heard that they will lose their job.
Client: Illinois State University College of Fine Arts || Technologies used: Adobe creative Cloud